"Go Local"... REAlly?!

I wouldn't have even imagined that Lays would try to imply that if we eat their potato chips, whose primary calories come from an oil that's been distilled at (most likely) a NON local processing plant, then sent to a Lays processing plant to have (possibly) somewhat local potatoes dipped into it, before being shipped to the warehouse, to the grocery store, to our home kitchen, and finally, into our mouths with a carbon footprint too big to even fit into that mouth... THAT's "Buying Local"?! (Lays uses one "local farm" in particular, that covers 17,000 acres in 11 states. Yeah, real local!)

I enjoyed reading up about the latest trend among multinational conglomerates' think-tank advertising teams (which I'm sure have an enormous budget to work with), about marketing more product with certain key words: "Sustainable", "Local", etc. One of my blogging buddies at "Gigabiting" tells more about how even McDonald's and  Walmart are finding ways to spin things in their favor.

Implying that eating junk food from processing plants across the country is encouraging sustainability is right up there with buying that pink bucket of Kentucky Fried Chicken to support the breast cancer foundation. I told my husband the bucket should be black, as in death, if they wanted to more accurately distinguish it.